The Beautiful by Drew Barrymore Line at Walmart

We need to talk about what Drew Barrymore has done to Walmart's kitchen aisle. The Beautiful line launched a few years ago and it's quietly become one of the most popular kitchen brands in the country — not because of celebrity hype, but because the stuff is genuinely good and looks like it costs three times what it does.

Every piece has the same signature look: matte finishes, gold-tone accents, and touch-activated displays that vanish when the appliance is off. It's the kind of kitchen gear that makes people stop and ask where you got it. Here are the five pieces that are actually worth the buzz.

Best Seller1. Beautiful 6 Qt Air Fryer with TurboCrisp Technology

$79.00 — the one that started it all

This is the product that put Beautiful on the map. The 6-quart air fryer uses TurboCrisp technology for even, consistent crisping — frozen fries come out golden, chicken wings get that perfect crunch, and roasted vegetables actually caramelize instead of just drying out.

But let's be honest: you're also buying it because it looks like a piece of art on your counter. The touch-activated display only appears when you touch the surface — when it's off, it's just a smooth, matte appliance with a gold accent handle. Available in White Icing, Sage Green, Black Sesame, Cornflower Blue, and more. Over 10,000 five-star reviews. Jules uses hers almost daily and says it's replaced her oven for 80% of meals.

Prettiest2. Beautiful 2-Slice Toaster with Touch-Activated Display

$29.96 — the $30 appliance that looks like $100

Claire gets compliments on this toaster. On a toaster. The touch-activated display only illuminates when you're using it — otherwise it just sits on your counter looking like a minimalist sculpture. Pick your browning level, hit a preset (bagel, frozen, or gluten-free), and you're done.

It comes in every core Beautiful color and the matte finish with gold accents is consistent across the whole line, so if you start with the toaster and add the air fryer later, they'll match. At $30, this is the lowest entry point into the Beautiful line and honestly the best place to start. If you're going to have a toaster on your counter anyway, it might as well be this one.

Best for Families3. Beautiful 6 Qt Programmable Slow Cooker

$44.96 — set it, forget it, come home to dinner

A 6-quart slow cooker with 5 preset functions and a programmable countdown timer that goes up to 24 hours. Throw in a chicken, some vegetables, and whatever sauce you're feeling — set the timer before work and come home to a fully cooked dinner. It feeds up to 7 people, which means leftovers for lunch.

The matte finish and gold accents match the rest of the Beautiful line, and unlike most slow cookers, you won't feel the urge to shove this one in a cabinet when company comes over. The removable stoneware insert is dishwasher safe. At $45, it costs less than a week of takeout and pays for itself the first month.

Best Value4. Beautiful 12-Piece Ceramic Non-Stick Cookware Set

$89.00 — a whole kitchen, in a box

Two fry pans, a sauté pan, a saucepan, a Dutch oven, matching lids, and five foam protectors to keep them scratch-free in storage. All in that signature matte finish with gold-tone handles. The ceramic non-stick coating is PFOA-free, which means no sketchy chemicals off-gassing when the pan gets hot.

Everything is oven safe to 500 degrees and dishwasher safe (though hand washing extends the non-stick life). Under $90 for a 12-piece set that looks like this? We've seen individual pans from premium brands cost more than this entire set. Use silicone or wooden utensils (hi, Thyme & Table set from our kitchen finds article) and the coating will last for years.

Best Looking5. Beautiful 12-Piece Knife Block Set

$39.00 — the display-worthy knife set

A white-and-gold knife block that you'll want to leave on your counter permanently. Chef's knife, Santoku, paring knife, four steak knives, kitchen shears, a sharpening steel, and the block itself — all in matching white handles with gold rivets. It looks like it should be in an Architectural Digest kitchen shoot.

The stainless steel blades are solid performers — not professional grade, but genuinely good for home cooking. The Santoku handles vegetables beautifully and the steak knives actually cut steak (you'd be surprised how many don't). The white handles can show stains if you're cutting beets or turmeric, so wipe them down right after use. A minor trade-off for a knife set this pretty.

The Bottom Line

The Beautiful line proves that pretty and affordable aren't mutually exclusive. The air fryer at $79 is the hero piece — it'll change how you cook dinner. The toaster at $30 is the easiest entry point. And if you're doing a full kitchen refresh, the cookware set at $89 and knife block at $39 will make your kitchen look like you spent ten times more than you did.

Browse the full Beautiful by Drew Barrymore line at Walmart.